Thursday, October 9, 2008

Beantown office reporting for duty

0 comments

Well, consider the Boston office officially open!

I've known the Marchuska's since the wee age of 10 and I can say, Christine has always had the style thing down. Whether it was making that cheerleading outfit chic, buzzing around in her sidekick (trust me, in 10th grade, it was HOT!) to rocking her childhood fur coat all over New York, she's always got her finger on the pulse. She's my style go to girl. While not everything makes the cut, she's definitely my "good friend mirror". You know you all have one. The person who tells you when you look hideous in those new pants? So when Christine first told me about her idea for her new business venture, I knew it'd be an instant classic. I mean, who doesn't love a trendy T that's ecofriendly? Green is the new black you know.

Well I had an idea for Marchuska and had to pass it Christine's way. While she may be my fashion maven, she certainly has learned a trick or two from 'ol Megan over the years and knows a good thing when she sees it. So Christine previews the new dress my way and I loved it, as I knew I would. Instantly I said, "You know what would go great with that? Leggings."

Some people may not like 'em, and those people do NOT live in Boston. Leggings have taken Boston by storm. A fan when they first came out, I was beyond psyched when I saw their return (for some of us, we never left). Whether I'm doing my day job at the office in Copley Square, or lugging my books to my grad school night classes on the campus of Northeastern, leggings go with me (and are seen) everywhere. And I'm not alone. In fact, spotted, Copley Place Mall, lunch time today, a cute gray sweater dress paired with black patent leather mary janes stilettos AND…wait for it…yellow stirrup leggins, the outfit was HOT! I'm spotting them everywhere. Corporate chic or just rolled out bed undergrad's newest fashion, leggings are back.

But Rome wasn't a built in a day. So, when I brought up the idea to Christine, she was on board. But first things first, find her some ecofriendly materials. So I'm officially on the hunt. It's gotta be soft and comfortable and help you take the mseries T or the Christine dress and leggings from day to night, just with a change of shoes! From taking a tunic from too big to too chic with a belt and some leggings or making that indecently short dress decent again, leggings are def your friend. Being in Patriots country myself, I can be seen sporting my fav Pats jersey Sundays with my leggings. With a cute pair of slouchy leather boots and a trusty pair of leggings, trust me, soccer mom I am not!

I've been trusting Christine with my fashion sense for the last 18 yrs, and I don't plan to stop now! Watch out Marchuska- leggings on the march.

Wednesday, October 8, 2008

Meet the Newbie!

0 comments
Hi everyone! My name is Samantha Zimmer, and I am the new intern for Marchuska! I'm a junior marketing major at Binghamton University, and as you probably could guess, I have a great affinity toward the fashion industry...which leads me to tell you my story about how I gained this position. It all started a couple weeks ago; I just happened to come across the Press & Sun Bulletin article about Christine and Justin. I was immediately captured by the fact that a Marchuska T-shirt represents not only great style, but so much more. Feeling inspired by the story, I checked out the Marchuska website and loved what I saw. I dropped Christine an email regarding a possible internship, and we met this morning to discuss my role in the Marchuska business plan. I will be involved with a lot of the behind-the-scenes work such as researching online and creating databases. However, I will also be focused on marketing the Marchuska brand throughout the BU campus and local community. I'm sure Christine will be keeping me busy, and I could not be happier. I am so thankful to be embarking on such an amazing opportunity, and I am so excited to be on board with the Marchuska team!

P.S.- I think I speak for all college students when I say that introducing a hoodie to the Marchuska line would be really fun!

-Sam

Monday, October 6, 2008

CONTEST WINNING PHRASE

0 comments
Good evening and happy monday (well not to all of the finance people out there----Dow below 10,000....ughhh)-

I have the winner of the first Marchuska screen printed tee contest.....Kelly Jones with "Vivons Vert" (which is Let's Live Green in French). We will be printing it on the white mseries t 50 in his cut and 50 in hers cut....so get your orders in!!

On another slogan/marketing note: Marchuska publicist and fashionable NYC socialite Frieda Shor has coined the Marchuska marketing slogan which you can find on our revamped website later this week.....drumroll please....."Marchuska: Redefining T(ease)"

Also, on our revamped website, another amazing slogan which Ruben Vargas created, "Conservation.Style.Substance." Both of these slogans will also be printed on tees in the upcoming weeks and months.

Thank you to everyone who participated!!!! Let me know if you have orders for the winning tee by Kelly Jones and also let me know what contest you would like to see next from Marchuska.

Stay warm if you are in upstate ny tonight like me ;)

CJM
xoxo